Valöex Cosmetics: Two birds with one stone!
Valöex are pioneers. The prestigious Swiss cosmetic brand have launched the world's first 100% mineral line of products and have decided to test their new products via a set of blogers-testers to improve the texture and the benefits of the treatments. This is a risky project but ambitious enough to transform Valöex into an innovating brand.
2.0 Cosmetics
Whilst many cosmetic brands have been fighting to eradicate any negative comments that spread on the net with the advent of Web 2.0, others have decided to embrace this new technologies and use the wealth of web surfers commentary available to refine their products. The blogs, the forums, or various social networks are hard to control, that is why Valöex have created an "official" blog to allow their customers to talk freely about the brand. The objective is clear: give more credibility to the brand and offer greater transparency to their potential clients. Such a concept is rare but it has definitely worked for Valöex.
In the beginning there was stone
All those who have had the chance to visit the Pays d'Enhaut in Switzerland know that the stones there have something magical and protective about them. The beneficial effects of the stones are not new. They combine unique and fundamental mineral energies which are excellent for the body and the skin. It would be a shame not to make the most of them and that is exactly what Valöex has done. Fully aware of the virtues of semi precious stones Valöex have extracted all the trace elements that are essential to the growth and health of our cells, and in the end, the most stimulating for our skin.
Three lines of cosmetics
Valöex offers a wide range of high-quality products. The regenerating strength of Haematite helps fight the ageing of all types of mature skins while Malachite is a source of highly protective moisturizer. The Zinc and its purifying effect, extracted from smithsonite, soothes mixed or oily skins.
On the blogs the campaign is a real success. The blogers-testers have been debating on the good or bad effects of the products and Valöex is already in the process of improving the texture of its creams and active concentration.
Whilst many cosmetic brands have been fighting to eradicate any negative comments that spread on the net with the advent of Web 2.0, others have decided to embrace this new technologies and use the wealth of web surfers commentary available to refine their products. The blogs, the forums, or various social networks are hard to control, that is why Valöex have created an "official" blog to allow their customers to talk freely about the brand. The objective is clear: give more credibility to the brand and offer greater transparency to their potential clients. Such a concept is rare but it has definitely worked for Valöex.
In the beginning there was stone
All those who have had the chance to visit the Pays d'Enhaut in Switzerland know that the stones there have something magical and protective about them. The beneficial effects of the stones are not new. They combine unique and fundamental mineral energies which are excellent for the body and the skin. It would be a shame not to make the most of them and that is exactly what Valöex has done. Fully aware of the virtues of semi precious stones Valöex have extracted all the trace elements that are essential to the growth and health of our cells, and in the end, the most stimulating for our skin.
Three lines of cosmetics
Valöex offers a wide range of high-quality products. The regenerating strength of Haematite helps fight the ageing of all types of mature skins while Malachite is a source of highly protective moisturizer. The Zinc and its purifying effect, extracted from smithsonite, soothes mixed or oily skins.
On the blogs the campaign is a real success. The blogers-testers have been debating on the good or bad effects of the products and Valöex is already in the process of improving the texture of its creams and active concentration.
Janvier 2007
