High-Tech


Telephoning, that's a luxury, just like the Dior Phone!

Why spend some 3 500 Euros for a basic telephone model, without a 3G function and with a modest digital camera, hardly reaching 2 Megapixels? Simply because it is a Dior of course...


Dior Phone, I love it

After co-branding came up with the simple signature of manufacturer models by a designer (Samsung-Armani, LG-Prada in the lead), now the Haute-couture is pursuing its breakthrough in high-tech. It is therefore now Christian Dior's turn to take on equipment, 100% luxury. The fruit of close collaboration between "La femme Dior" and ModeLabs teams, the Dior Phone, following the example of Vertu, aims much more than vague repackaging/reformatting of/rehashing an already existing model. This is hardly a real race for technological innovation, rather the desire to come up with a model experienced as an extension of the designer's collections, privileging the ADN Dior DNA Dior for possible digital exploits. In the end, the design is in any case right on target, the proof, if that's even needed, is that the mobile phone remains - and perhaps even above all ? - a fashion accessory.

The cover case is what makes the mobile phone...

A base version at 3 500 € with an outside case which belongs to the Cristal Sapphire, a more indecent version with cover case and hinge set laid with 640 diamonds (total weight: 3,251 carats), all for the pretty sum of 18 000 €, needless to say that the Dior Phone is not for everyone's ears. And however, it is difficult to resist this telephone that comes out in a sophisticated clamshell opening casing in sapphire  à clapet en sapphire whose canework design makes you immediately think of Lady Dior purses. Its telephone ring is also an attractive plus, a kind of mix of ­Christian Dior in background lounge music, perfect sound and its super fashionable bluetooth kit.. This is what should console us about the noticable lack of a 3G and its rather weak digital claims faibles prétentions numériques
Septembre 2008