I relook, you relook, he relooks
We relook... our car! That’s because I want a car in my image, or rather I want my image to be carried over to my car - who said anything about narcissism? – and as I have a passion for luxury, naturally I look up an agency specialized in car upholstery. That’s just plain common sense, right?
The leading agency for auto upholstery
Just for the record! When Luxe Magazine is talking about relooking cars, we do not mean those memorable and picturesque "Jacky tuning" websites of all kinds, which we admit have the virtue of drawing a good laugh, although a bit off beat at times... No, here we are talking about luxury and good taste, so why not come out and say it! That is the very reason Luxe Magazine has chosen to introduce Carium, the leading specialists in “car upholstery makeovers." What is this all about? According to the originator, it is simply "repackaging the original automobile dream in light of the latest fashion and design trends". That puts the concept in a nutshell...
The realization of a passion
Not only is Yann Mazé passionate about auto upholstery, but he’s also a leather geek. Only natural that in January 2009, he would launch Carium, whose name represents the happy merger between "Corium" - "leather" in Latin – and "car". Early on, this business school graduate specialized in car design, first as Head of marketing at Renault, then for a consulting firm, before becoming Head of marketing at Caruzo, one of the French leaders in auto upholstery craftsmanship. His most memorable experience was the restoration of a Lamborghini Countach, signed by the hand of Ferruccio Lamborghini himself!
Customized upholstery
From idea to realization, the driver steers the creation of his personalized leather-covered upholstery, to match his own style and the spirit of his car : environmentally-friendly leather, customized engravings, decorations that are heat gilded with a golden or silver sheet, embossings, with an inlaid DVD screen, a carpet-covered floor, re-upholstered seats and fitted accessories or completely Nappa-leather covered interiors: the dearest car dream becomes reality. And all this for a price that brings the dream to the pocket books of – almost- all: just as an example: a Smart Fortwo leather upholstery (including personalized Carium advice and the leather upholstery of the seats, door medallions and the dashboard) comes to 1,500 euros incl. tax. Worth spreading the word!
Avril 2009
