10 rue Royale: When the exception becomes the rule!
If the collections of great jewelers don’t inspire you much and you feel an insidious urge for custom-made almost at the price of ready-to-wear, well it’s about time you walked through the doors of the 10 rue Royale - Atelier de Joaillerie. Here jewelers-creators work in the old-fashion way, listening and orienting their client towards a unique piece.
A piece of jewelry just as I want it!
The address is still confidential, but that should soon change because the idea has the merit of shaking up the codes of the jewelry world by taking us back to the sources of creators. There used to be a time when jewelers were not satisfied by merely presenting collections more or less in keeping with the trend pads of the moment or the inspiration of a designer, but actually were hands-on with the client in order to build a piece of jewelry that stemmed from listening and dialog. And it so happens, at a time when customization is back in the spotlight, there was great need for a place where unique pieces could emerge from perfect alliances. Luckily, the 10 rueRoyale has opened its doors and along with it the possibility of being able to own a unique piece of jewelry, but one that does not require an indecent budget
Objective personnalisation
Whether one partakes in the personalized meeting to define one’s aspirations, gets totally involved in a trend notepad or refines a project, the goal each time is pretty much the same: satisfying one’s whims as much as possible and reaching out as far as possible in one’s imagination. Each demand will then be executed by the jeweler craftsperson who is most expert in the matter. Yellow, pink or white gold, platinum, ruby, sapphire, peridot or citrin, cabochons or marquises... it’s up to you to make your dream come true and choose: 10 rueRoyale will take care of the rest.
The address is still confidential, but that should soon change because the idea has the merit of shaking up the codes of the jewelry world by taking us back to the sources of creators. There used to be a time when jewelers were not satisfied by merely presenting collections more or less in keeping with the trend pads of the moment or the inspiration of a designer, but actually were hands-on with the client in order to build a piece of jewelry that stemmed from listening and dialog. And it so happens, at a time when customization is back in the spotlight, there was great need for a place where unique pieces could emerge from perfect alliances. Luckily, the 10 rueRoyale has opened its doors and along with it the possibility of being able to own a unique piece of jewelry, but one that does not require an indecent budget
Objective personnalisation
Whether one partakes in the personalized meeting to define one’s aspirations, gets totally involved in a trend notepad or refines a project, the goal each time is pretty much the same: satisfying one’s whims as much as possible and reaching out as far as possible in one’s imagination. Each demand will then be executed by the jeweler craftsperson who is most expert in the matter. Yellow, pink or white gold, platinum, ruby, sapphire, peridot or citrin, cabochons or marquises... it’s up to you to make your dream come true and choose: 10 rueRoyale will take care of the rest.
Octobre 2010
