Philippe Starck loves Yoo
As a 10-year-coronation of his steadily creative and faithful services, the maestro of design, branding and real estate investment, Yoo (pronounce "You"), initiated by John Hitchcox and the ubiquitous Philippe Starck is finally publishing a first opus. Goal? To inspire us!
Genesis of Yoo
At the origin of Yoo, an ultra simple concept: to spark a revolution in the life style of our peers by encouraging them to be more creative regarding their environment. Just that. Next to John Hitchcox, it’s our ubiquitous and national Philippe Starck, who has picked up the gauntlet, quickly joined by three other outstanding and inspired talents. In the wake of hotel and residential projects in the four corners of the world, each one was able to contribute his own style (culture, classic, natural or minimalist), a strategy that should help beginners choose what best suits their personality. The idea? "Helping people make good decisions to feel more at ease in their own homes ".
192 pages, 18 palettes of style
Interviews, savvy decorating advice but also the exploration of made in Yoo style palettes between the “Culture” trend that is the signature of Philippe Starck, the surreal “Eclectic” style of Marcel Wanders, the timeless “Urban” palette synonymous of Kelly Hoppen and the “Disco” option of Jade Jagger--each and every one should globally be able to find material for inspiration. Now of course, you can take it one step further and wake up the designer sleeping inside you...
At the origin of Yoo, an ultra simple concept: to spark a revolution in the life style of our peers by encouraging them to be more creative regarding their environment. Just that. Next to John Hitchcox, it’s our ubiquitous and national Philippe Starck, who has picked up the gauntlet, quickly joined by three other outstanding and inspired talents. In the wake of hotel and residential projects in the four corners of the world, each one was able to contribute his own style (culture, classic, natural or minimalist), a strategy that should help beginners choose what best suits their personality. The idea? "Helping people make good decisions to feel more at ease in their own homes ".
192 pages, 18 palettes of style
Interviews, savvy decorating advice but also the exploration of made in Yoo style palettes between the “Culture” trend that is the signature of Philippe Starck, the surreal “Eclectic” style of Marcel Wanders, the timeless “Urban” palette synonymous of Kelly Hoppen and the “Disco” option of Jade Jagger--each and every one should globally be able to find material for inspiration. Now of course, you can take it one step further and wake up the designer sleeping inside you...
Novembre 2010
