High-Tech


Bell & Ross: Three disks, twelve watches!

With its new revolutionary limited edition masterpiece, the ‘Twelve O’clock’, watchmakers Bell & Ross have produced a timepiece that restricts its wearers to keeping time to the nearest hour only, demonstrated with just one unadorned number.

 


Lost time


With Bell & Ross the concept is simple: the time only appears with every passing hour of the day (and even then only for a fleeting moment), leaving the wearer permanently unaware of how many minutes or seconds it is past the hour. Considering the impracticality of the watch, it is just as well that the designers fully intended it as an objet d’art!


 


Technical Prowess


Continuously moving, the twelve watches are an interpretation of the Bell & Ross disk-based display. So how does it work? Each number is drawn on three individual concentric disks, as the disks rotate the numbers become fragmented, rendering them illegible. The wearer must wait until the disks are correctly positioned until they are able to read the time and proudly claim that, ‘It is six o’clock on the dot!’

Octobre 2011
By Katya PELLEGRINO