High-Tech


Hyundai speeds up its range upgrade

At the Seoul Auto Show this year, Hyundai not only introduced its HND-9 concept, but confirmed the firm is boosting its next generation cars with the sporty De Luxe Coupe De Ville. One motto for the Korean maker: fluidity and dynamism.

Toward an ultra-premium model


“This Coupe represents the essence of Hyundai’s philosophical styleconcept toward a fluid sculpture. The highly performing power concept proposes the ultimate balance between a sophisticated image and a dynamic look”. Namyang-based Hyundai’s Design Center’s C.E.O Suk-Geun Oh, just confirmed the obvious at the Seoul Auto Show: the maker’s sculptural design is undergoing changes. The ninth concept developed by Hyundai Motor Co. R&D focuses on sophistication in details, therefore upgrading their cars toward a premium model. It was hard keeping a straight face when looking at the spectacularly stretched hood, the fluid and smooth lines, the powerful and ample body, the butterfly doors and, of course, the 370HP GDI turbo engine! And we bet we are still in for other surprises

Mai 2013
By Sean Cloud