Burberry’s English Rose
On September 16th in London, Burberry unveiled its Womenswear Spring/Summer 2014 collection: English Rose. The event’s theme clearly was renewal: the entire show was shot with the new iPhone 5s and the catwalk was for the brand the perfect place to introduce Burberry Beauty to the public.
Lace and Pastels on IPhone 5s
The English Rose Collection shown at London's Hyde Park, was also a part of a challenging but successful experiment. The whole show and moments surrounding it were recorded by Apple's iPhone 5s. The new designs come with refreshing splashes of spring's coveted pastels. While some bringing on sentiment of effortless elegance are easing us into daywear, the other show an impressive amount of delicate craftsmanship. Christopher Bailey is once again resetting the trends, mixing stripes and polka-dots but also exploring variety of transparent material. From the use of intricate lace materials, to delicate raw silk and the modern vinyls. In this risky move these challenging fabrics got a chic new interpretation. Christopher and his team managed to remain loyal to houses defining elegance.
Yet perhaps these choices are the challenging yet trend adjusting moment of Burberry's spring summer 2014 Collection. Not forgetting its origin, the new designs are not all about light summery garments. British weather-ready options such as merino wool and varieties of cashmere are also part of the new designs
Burberry Beauty: buy the runway colours
The show was also a celebration of Burberry Beauty, as the first womenwear show since the brand brought the category in house. The Spring/Summer 2014 make-up look and next season's Burberry Nails Collection were unveiled: six nail colours, launching in January 2014, can be purchased exclusively from Burberry.com.
The English Rose Collection shown at London's Hyde Park, was also a part of a challenging but successful experiment. The whole show and moments surrounding it were recorded by Apple's iPhone 5s. The new designs come with refreshing splashes of spring's coveted pastels. While some bringing on sentiment of effortless elegance are easing us into daywear, the other show an impressive amount of delicate craftsmanship. Christopher Bailey is once again resetting the trends, mixing stripes and polka-dots but also exploring variety of transparent material. From the use of intricate lace materials, to delicate raw silk and the modern vinyls. In this risky move these challenging fabrics got a chic new interpretation. Christopher and his team managed to remain loyal to houses defining elegance.
Yet perhaps these choices are the challenging yet trend adjusting moment of Burberry's spring summer 2014 Collection. Not forgetting its origin, the new designs are not all about light summery garments. British weather-ready options such as merino wool and varieties of cashmere are also part of the new designs
Burberry Beauty: buy the runway colours
The show was also a celebration of Burberry Beauty, as the first womenwear show since the brand brought the category in house. The Spring/Summer 2014 make-up look and next season's Burberry Nails Collection were unveiled: six nail colours, launching in January 2014, can be purchased exclusively from Burberry.com.
Septembre 2013
By La rédaction
