News

Windows as Greeting Card

Iconic holiday 3D light show on Saks Fifth Avenue's side of the building

For quite some time, Saks Fifth Avenue department store chain have unveiled their iconic holiday 3D light show on the side of their building to wish their visitors and the world, Happy Holidays. The digital show is magical and impressive. It’s the Holiday Season, and you can feel it at Saks Fifth Avenue.

Thanks to successful lighting and projection technologies, the building is illuminated and comes alive with shinning lights, snowfalls, presents being packed and unpacked as well as the mysterious Yeti, who is rumored to live on the roof making snowflakes during the holiday season.The show runs every night from 5-11pm on the 5th Avenue.

http://www.youtube.com/watch?v=a8vwrz4fZJw&feature=share&list=UU_97RTgW61rYhBo46f1PsuA

The 2013 Innovation

 Saks Fifth Avenue online platform to help making the show

The new creation for this year is an online platformhttp://snowflake.saks.com From there, in less than a minute, you will be able to create your own Yeti name and snowflake that will appear in the windows at Saks.The digital experience is also available for smartphones and tablets. Help make the snow, whether you have the chance to be in front of the New York windows to admire your own snowflake, or anywhere else in the world.

Juliette Martin