CNN presents fashion duo
ALEXANDRA SHULMAN: One of the big changes is the enormous growth of interest in fashion. The amount of information that's out there has massively increased. But as well as that, I think the general public are much more fashion literate, they are interested in it, they understand it and they also know the brands' names. Fashion has become much more a part of more people's daily existence.
Alexandra Shulman
ANNA DELLO RUSSO: If you want to work in this world, you have to be really obsessed by your job, and I'm totally obsessed by fashion, it's never-ending and, best of all, it's not predictable. You cannot get old in fashion.
ALEXANDRA SHULMAN: On the last set of shows we saw quite a big shift in women's wear, the idea of a sort of strident and vocal woman. She's colourful, there was a lot of print and the graphics were quite substantial. I think it's showing more confidence overall.
ANNA DELLO RUSSO: Before it used to be 2 or 3 big trends of the season. Now we have more than 15, 20 trends. The main trends for 2014 are arty, influenced by pop art, an Andy Warhol-like-fashion, with big bold colours, strong prints and graffiti.
ALEXANDRA SHULMAN: Slogans are seen everywhere. A lot of typography and letters and tribal kind of slashes and dabbs of print and colour.
ANNA DELLO RUSSO: Another trend darkness: dark and black. It's not just simple black, no, it's black with many decorations on the top. The black has to be unusual, not the conformist black.
Anna Dello-Russo
ALEXANDRA SHULMAN: We even discover a floral trend with big patterns, big leaves, big flowers and bright coloured poppies. For a magazine this is wonderful, because it's very visual.
In every area it's really important to have the right people in the right place. Whether it's the creative person, the business person. I mean, the product will only be as good as the people that you've got. But the competition to get really good people is immense.
ANNA DELLO RUSSO: The next season will be very interesting for us, because it's all about new creative directors. And these creative directors are young but at the same time will get a lot of power. They can really change like upside down a brand. That for us is very interesting and we will definitely be on the first row to witness these revolutionary moments.
