High-Tech

The Digital Family Pictures Album of Dolce&Gabbana

To enshrine one of their biggest inspirations, the Famiglia, Dolce&Gabbana have launched #DGFamily, an online international family album. It allows everyone in the world to contribute and upload their family photo to the gallery engraved with the Dolce&Gabbana brand. To celebrate the Family and be part of the album, follow the link: #DGFAMILY


Louis Vuitton’s m-commerce arrives in Europe

A few months after the American, the Canadian and the Japanese m-commerce platforms, Louis Vuitton in October launched its European counterpart. It's now possible for the UK, France, Italy, Germany and Spain to make online purchases of the collections from tablets and smartphones. Shoes, Jewelry, bags and all other products are available and can be delivered within the optional 24 hours. If you are not convinced by the well detailed information given with each product, phone advice is also available. Louis Vuitton also collaborated alongside artist Jordi Labanda to create a video that transports you through Europe, which we leave you to enjoy: M-Commerce Europe


Printemps launches its e-shop

Printemps, the iconic french department store chain that features luxury brands, last season acquired the fashion e-commerce site, www.placedestendances.com
The company expects to increase its revenues by 10% within the next three to four years, and decided to add store delivery, personalization and touch-up services. Unfortunately the e-shop is only available in France, we hope they plan to expand internationally soon.


Dior Make-Up Collection Spring 2014

The new Dior make-up collection, inspired by the Petit Trianon de Versailles, has been revealed along with its digital content. Three styles are presented for this new line: Pink Marquise, Matte Porcelaine and Trianon, for which the brand has launched video tutorials. The campaign’s muse, Daria Strokous, sees herself transformed into a very floral Marie-Antoinette of which a making-of is available on Dior’s Youtube channel.


Leica inaugurates the m-commerce on Instagram

To promote their new camera, the Leica C, Leica Brazil has partnered with O Arco that allows purchases through Instagram. Once registered on their website, you can buy the camera by simply commenting « purchase » on one of the photos posted on the @LeicaBrasil instagram profile.


Maserati’s Anniversary website

Founded in 1914, the luxurious italian auto brand this year celebrates its 100th anniversary. Especially for the event, the brand has created an illustrated website, retracing the entire Maserati story. To make the celebration endure, content will be released monthly throughout the year. For the unconditional and impantient fans that cannot wait for February’s edition, you can vote for you favorite Maserati model through Facebook, Twitter, Google+ or Linkedin accounts.
www.maserati100.com


Louis Vuitton’s Digital Retrospective

The French brand in 2013 was one of the most active Luxury Maison in the digital world. Like last year, Louis Vuitton is taking us back through her best videos, animations and applications. The Invitation au Voyage, the Goose’s Game and others of their creative numerical innovations are in this mosaic which you can view on the following link: Retrospective 2013


Back to the Future with Louis Vuitton

To introduce its new Technical Cases collection for iPhone 5, iPad and iPad Mini, Louis Vuitton created a colourful, dynamic and retro-gaming inspired short film. The experience is enhanced as it is possible to play these vintage video games online and share your scores through your social networks. An exclusive service available on www.louisvuitton.com to create your own case, has also been launched. Between retro-gaming, personalization and new technologies, Louis Vuitton makes us travel through time.

Short Film
Online Game


The Ritz’s new website

The Ritz, one of the most famous luxury hotels in Paris, has been closed for a historic 2 years renovation and expects to re-open in 2014. The parisian hotel opens its doors introducing its brand new website. Presented in the « Hidden Truck » video, the platform proposes exclusive digital content. You will also discover the mythical rooms such as the Imperial Suite, L’Espadon and the Ritz Health Club Pool. Previews of the new Ritz, the hotel’s legendary celebrities, an online store, the Ritz Magazine and so much more are also available, which you can discover here: www.ritzparis.com


Juliette Martin