News

Arden Reed’s Tailor Truck



With the innovative concept of Arden Reed, you will not waste your time at your tailor or pay thousands for a custom suit anymore. The Tailor Truck can park in front of your office or at one of the indicated locations and takes your measurements thanks to a cutting-edge 3D body scanning technology. By simply booking an appointment and in less than 10 minutes, you will be scanned and a personal stylist will have helped you to choose the model and color. You will just have to wait between 4 and 6 weeks to receive it. Their suits are all made of 100% wool and cost from $400. A digital innovation in the luxury world just the way we like them!

Available in New York City and others cities depending on their visit schedules. 
www.ardenreed.com



Hello, My Name Is Paul Smith



British designer Paul Smith offers an exclusive access to its universe through his iPad application divided into four immersive sections. Your camera will become Paul Smith’s eyes, you will be able to create your own patterns, visit his studio in London, have access to his notes, quotes, pictures and much more. The launching of the app coincides with the opening of the exposition (until March 9) retracing Paul Smith’s rise to success at London’s Design Museum and the publication of his new book..

Hello, My Name is Paul Smith



Berluti’s Interactive Backstage


Italian Maison presented on January 17th its new Autumn/Winter 2014 collection. Especially for the event, the brand created a platform to release the different step of the show’s preparation. In several episodes, from D-9 to D-Day, you could discover the inspiration, the creation, castings, the place, the fittings and the catwalk. Featuring exclusive pictures and a social network live feed, the digital experience is pleasant and fluid.



A Quest For Beauty, Van Cleef & Arpels’ FlipBoard



French jeweller joined the Flipboard app, becoming one of the first luxury brand using the customizable digital magazine platform. A Quest For Beauty features the whole digital content of Van Cleef & Arpels, their social network feed and some articles from other blogs and magazines of the Maison. To know everything about the brand (and save it on your own FlipBoard account), please follow the link : A Quest For Beauty.


Fendi’s catwalk flying drones


You have probably heard about the Milan Fashion Week Fendi’s show. Innovative, digital, creative, modern, revolutionary…The drones created the buzz. While they were flying over the catwalk, they sent live stream videos to the Fendi’s platform, offering to the internauts, different points of view. The show is available for replay on the website, which is also innovative as you can see the show from different angles, make screenshots of the videos, share them on your social networks, or just « like » a look. Good job Fendi !

Fendi’s CEO, Pietro Beccari, talks about the drones.



Juliette Martin