ITLM Shanghai 2014: the luxury traveller and social media
According to the Luxury Traveller & Social Media Report, luxury travellers from the Asia Pacific are more active on social media than any other region, using social media to research and share their travel experiences at an unprecedented growth rate. In addition, hotel groups are using Facebook and Weibo creatively to drive direct bookings, although mobile messaging Apps such as WhatsApp are increasingly attracting market share. While many luxury travel brands focus on social media to market their rooms, the report also highlights that a relatively untapped opportunity is in the lucrative areas of F&B and Spa.
Hosting almost 500 luxury travel buyers from 21 countries across the Asia Pacific, ILTM Asia was firmly established as a true powerhouse in Asia-Pacific luxury travel when it looked back on a very successful 2014 edition in Shanghai. As the event, where future luxury travel experiences are created and launched for the benefit of the Asian elite, ILTM Asia delivers a business environment where VIP buyers meet luxury travel suppliers on an exclusive one-to-one basis over 3 days.
