The Art of Flower!
One shop on the Rue des Saints-Pères, another Rue de Babylone: some unbelievable facts for Guillaume Dian-Flon. Entrepreneur for almost 20 years, he's experiencing a total change of occupation by becoming a renown florist. With his own conception of the perfect flower decoration in mind and his love for flowers it made him take a big leap and open his own flower workshop in 2004. Flower was born. Let's have a look around his flower shops, not at all ordinary and full of dreams. To receive a "Flower" bouquet each week during a month, tell us in few words what flower symbolize for you.
"Flower" style is seducing!
The story of Guillaume Dian-Flon is a story of success. Change of career, discovery of the flower market at the heart of Saint-Germain-Des-Prés, the bet was full of risks but worth it! Customers sensed a difference, a sensitive, particular style and success came really quick. Now with two shops, opened in less than six months: two beautiful places looking more like art galleries, this new approach is giving some nobility to the "art of florists". Showing the product as an ephemeral piece of art, Guillaume Dian-Flon says he loves the flower at the heart of nature. It's nature that inspires him to create his extraordinary compositions, almost without the use of leaves in order to sublime the beauty and purity of the flowers.
Respect for seasons and small producers: Major advantages
Like a gastronomic restaurant, the composition of a flower arrangement is depending on the seasons and availability at small French flower producers. His "Made in France" approach allows us to discover some (new) local flowers, like the exquisite Midi Anemones, considered to be one of the most beautiful flowers in the world. The bouquets go with the seasons - so in a couple of months, it's time to order a Spring bouquet to let Spring enter your home with the delicacy and purity of its flowers and a flower arrangement characterizing this amazing new concept of this Parisian "Flower" shop.
Flower online store: www.flower.fr
The story of Guillaume Dian-Flon is a story of success. Change of career, discovery of the flower market at the heart of Saint-Germain-Des-Prés, the bet was full of risks but worth it! Customers sensed a difference, a sensitive, particular style and success came really quick. Now with two shops, opened in less than six months: two beautiful places looking more like art galleries, this new approach is giving some nobility to the "art of florists". Showing the product as an ephemeral piece of art, Guillaume Dian-Flon says he loves the flower at the heart of nature. It's nature that inspires him to create his extraordinary compositions, almost without the use of leaves in order to sublime the beauty and purity of the flowers.
Respect for seasons and small producers: Major advantages
Like a gastronomic restaurant, the composition of a flower arrangement is depending on the seasons and availability at small French flower producers. His "Made in France" approach allows us to discover some (new) local flowers, like the exquisite Midi Anemones, considered to be one of the most beautiful flowers in the world. The bouquets go with the seasons - so in a couple of months, it's time to order a Spring bouquet to let Spring enter your home with the delicacy and purity of its flowers and a flower arrangement characterizing this amazing new concept of this Parisian "Flower" shop.
Flower online store: www.flower.fr
Novembre 2014
