E-Luxe News November 2014
It's already Christmas time in the Luxury world! This year, Digital is even more present so let's look back on the latest trends and 2.0 innovations made by the most important Luxury Brands.
Schiaparelli’s Digital Come-Back
The famous "Haute-Couture" Maison Schiaparelli re-opened in 2012, at 21 Place Vendôme, exactly where its creator left it in 1954. Elsa Schiaparelli has always imposed her vision defined by avant-garde and innovation. Today, the brand is back keeping the same values and using digital intelligently. Indeed, the Maison shows its wish to use new technologies in order to improve its brand content. Discover their « Making Of » website www.schiaparelli.com, featuring amazing and spectacular video performances, exclusive reports about Schiaparelli’s first catwalk since its reopening, behind-the-scene footage of the creation process and other exclusive contents that underline the brand’s vision. (Re)-Discover this brand, it's worth it.
#FROMLONDONWITHLOVE by Burberry
A fairy tale, a musical, London, trench-coats, a love story, snow, Romeo Beckham and an interactive website...in one word and hashtag: #FromLondonWithLove, the latest Burberry advertising campaign for Christmas. The movie is full of magic and opens towards digital by inviting you to continue the experience on Burberry’s Instagram account or website. It's even possible to pre-order the soundtrack «The Way That I Live.» Another bonus on the website www.burberry.com:"The Gift finder", little tool really useful for the end of the year shopping.
Decorate your virtual Christmas Tree with Harrods
Even if you have to wait two more weeks before « officially » being able to decorate your Christmas tree, Harrods satisfies your impatience and allows you to test your decorator’s talents! Download the Harrods Magazine app from the Apple Store or Google Play and discover the virtual game « Never Mind the Baubles » (Supplements – Christmas Special, only available on iPad.) The concept is simple, you just have to decorate the tree of your choice with Harrods’ Christmas decorations collection. Entertaining, magic, and created for the Winter Holidays’ traditions and festivities lovers, the game allows you to win a Harrods Christmas Tree and a £500 gift card. Share your creation on your social networks with the hashtag #boughwow and mention @harrods to participate. Ready, set…Decorate!
« It’s the thought that counts… » Not for Mulberry!
Gifts war is officially declared! Mulberry released a short-film called « Win Christmas » reminding us, with a touch of humor, ofthe Perfect-Gift-Search. However, none of the gifts you would imagine could beat a Mulberry handbag…Not even a unicorn! The #WinChristmas campaign is, of course, also present on social networks, and at the end of the video you are invited to visit the brand’s website where you will find a list of potential perfect gifts…
The famous "Haute-Couture" Maison Schiaparelli re-opened in 2012, at 21 Place Vendôme, exactly where its creator left it in 1954. Elsa Schiaparelli has always imposed her vision defined by avant-garde and innovation. Today, the brand is back keeping the same values and using digital intelligently. Indeed, the Maison shows its wish to use new technologies in order to improve its brand content. Discover their « Making Of » website www.schiaparelli.com, featuring amazing and spectacular video performances, exclusive reports about Schiaparelli’s first catwalk since its reopening, behind-the-scene footage of the creation process and other exclusive contents that underline the brand’s vision. (Re)-Discover this brand, it's worth it.
#FROMLONDONWITHLOVE by Burberry
A fairy tale, a musical, London, trench-coats, a love story, snow, Romeo Beckham and an interactive website...in one word and hashtag: #FromLondonWithLove, the latest Burberry advertising campaign for Christmas. The movie is full of magic and opens towards digital by inviting you to continue the experience on Burberry’s Instagram account or website. It's even possible to pre-order the soundtrack «The Way That I Live.» Another bonus on the website www.burberry.com:"The Gift finder", little tool really useful for the end of the year shopping.
Decorate your virtual Christmas Tree with Harrods
Even if you have to wait two more weeks before « officially » being able to decorate your Christmas tree, Harrods satisfies your impatience and allows you to test your decorator’s talents! Download the Harrods Magazine app from the Apple Store or Google Play and discover the virtual game « Never Mind the Baubles » (Supplements – Christmas Special, only available on iPad.) The concept is simple, you just have to decorate the tree of your choice with Harrods’ Christmas decorations collection. Entertaining, magic, and created for the Winter Holidays’ traditions and festivities lovers, the game allows you to win a Harrods Christmas Tree and a £500 gift card. Share your creation on your social networks with the hashtag #boughwow and mention @harrods to participate. Ready, set…Decorate!
« It’s the thought that counts… » Not for Mulberry!
Gifts war is officially declared! Mulberry released a short-film called « Win Christmas » reminding us, with a touch of humor, ofthe Perfect-Gift-Search. However, none of the gifts you would imagine could beat a Mulberry handbag…Not even a unicorn! The #WinChristmas campaign is, of course, also present on social networks, and at the end of the video you are invited to visit the brand’s website where you will find a list of potential perfect gifts…
Novembre 2014
