Trends


Spring-Summer 2016: Paule Ka and Miles Aldridge

Sophisticated as always, perfectly embodying Parisian Chic, Paule Ka called upon Miles Aldridge for its new Spring-Summer 2016 advertising campaign. Focus with Luxe Magazine.

Who is Miles Aldridge?

Simply one of the most influential British photographer of his generation. He often collaborates with prestigious magazines such as Vogue Italia, Numéro, Citizen K, GQ, Harper's Bazaar and the New York Times Magazine. He's also familiar with Haute Couture Houses with a portfolio featuring Karl Lagerfeld, Giorgio Armani, Yves Saint Laurent and Paul Smith, no less !


A colorful campaign

For his campaign dedicated to Paule Ka, the photographer highlighted the Fashion House colors and sophisticated style. Helped by Alithia Spuri-Zampetti, artistic director for the brand, Miles Aldridge was inspired by colorful and cubist paintings from American painter Richard Lindner but also by scenes of life from Matisse's Nice period.
The lovely model is the Canadian Anais Pouliot and, she perfectly poses on these Pop Art and French Riviera from the 50's-styled clichés.


Janvier 2016
By La rédaction
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Paule Ka