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China Design

The still mostly uncharted territory of the world of Asian design is unveiling itself in all its splendour thanks to the China Design Now exhibition at the V&A Museum of London from March 15 to July 18, 2008. China's new influences are seeking international recognition.
A jump into modernity

Who said that China was only capable of producing technology? The China Design Now exhibition to be displayed at the London V&A Museum as from March 15th shows the hidden treasures of this country, boasting modern and futuristic creations. Three cities, Shanghai,Shenzhen and Beijing, unveil their most daring artists to allow the Western world to understand their vision and their perception. The Communist era and its limited spirit are gone for good. The exhibition shows China is gradually evolving towards freedom and has a real thirst to learn and discover new things. Among others, Mrs Yue-Sai (creator of a cosmetic brand) Wong Kar Wai (a film director) or Chen Yifei (a fashion artist) allow us to discover an original oriental world that is not so distant from our occidental culture, after all.

A varied and artistic programme

Three attractive cities, three different styles, three oceans of creation. The exhibition takes people into the world of graphic arts of Shenzhen, of fashion from Shanghai and of architecture from Beijing. The essence of the Far East is dispersed in the heart of London.
Young Chinese are now being given the freedom to express themselves, imagination is guiding their feelings: an avant-gardes architecture ahead of the 2008 Olympics, a new generation of designers, fashion styles that would unsettle the deepest beliefs of Dior or Yves Saint Laurent, and so much more. This London exhibition is unique and its aim is to generate a new perspective on the Chinese influences on today and the future.
Février 2008

China Design Now
Victoria & Albert Museum
London
General information on: + 44 20 7942 2000 or on the official website www.vam.ac.uk 
More information on www.chinaow.org.uk
Price: £8/person

March 15 to July 13, 2008