News


Sony: Now Mona Lisa in HD...!

By blending high-definition television and digital picture frames, Sony is pushing the limits of beauty and functionality... You can now enjoy having Mona Lisa in HD right in your own living room!

Screen, oh my beautiful screen!...


Those days when interior architects had to come up with a whole range of ingenious ideas to conceal those gigantic screens of the 'dinosaur-age' of television seem like such a long time ago. The tide has indeed turned! Today, attention is placed on keeping abreast of rapid technological advances and creativity is hence invested in the 'culprit' itself. Today's television set has been put on a 'special regime' and gone through a series of aesthetic transformations, trading in its reputation of being a shapeless piece of equipment for that of a very classy, high-tech accessory.
However, inundated in all directions by more sophisticated monitors and additional digital picture frames, trends to beef up efforts to innovate TV sets even further could hardly be curtailed and it is henceforth by reducing its profits, that it is steadfastly gaining a foothold in the market. As its third dimension is dwindling away to the barest minimum, its design is evolving to better integrate into our living space. It was only natural, if not to say inevitable that the TV be transformed into a picture frame... Sony code name: Bravia E4000.


When TV news presenter PPDA becomes just like family

You have to admit, it comes as a bit of a surprise to see Jean-Pierre Pernaut's TV newscast and the troublemakers of the “Nouvelle Star” TV program sandwiched in between your trip to Morocco in May 92 and your pilgrimage to Santagio de Compostela. But isn't this the ultimate culmination of TV reality shows? Fortunately, once the “window on the world” is closed, there is room for our wildest photographic eccentricities, simply by connecting a USB key. The wall is then animated with our most hilarious snapshots, full of our modest but enthusiastic artistic attempts, guaranteeing the highest degree of antipathy from the nearby, framed film pictures of days-by-gone. At least, they should be able to claim having a broader choice of design for their picture frames. Obviously, the television in a Louis XIV frame has not yet emerged. Sony has not said its last word...!
Novembre 2008

Bravia E4000
- 3 screen sizes, 2 frame colours
Price: from 900 to 1 800 €
Available as of June 2008
www.sony.fr