Ethical and chic tourism!
From colonial tents on stilts pitched in the direction of the Okavango delta lagoon, to the ethnic chalets nested in Namibia’s Caprivi strip, Luxethica is proof enough, if that’s even necessary, that luxury, travel and ethics are not incompatible. The track record is exemplary: 12 countries and 130 destinations.
A trip with meaning
Here are two worlds that a priori are completely opposed: on the one hand, the luxury trip, with excessive consumption of energy (oil tops the list) and its slow and silent destruction course of local ecosystems ; on the other hand, the sustainable development and the search for a protected world, with reasonable consumption and expenses. And yet, luxury and ethics are increasingly walking hand in hand, discovering in the process, that the respect for rare resources and ancestral knowledge, exemplarity and sustainability, are all values that they share. Getting off that ‘disaster roller course’ for the planet, luxury travel can now boast of a responsible citizen dimension. A commitment that will rid us of any of our guilty pangs and in this way give new meaning to a sincere desire to discover the world. Not less than 12 countries are included in the Luxethica catalogue offering the gamut from beaches to safaris. The opportunity to (re) discover South Africa, Botswana, Madagascar or even Malawi and the Maldives islands through almost virgin areas, as well as luxurious and intimate infrastructures, rationally designed with a special mindset that seeks to reduce the impact on the environment to a minimum. There, in harmony with nature, we re-educate ourselves to respect our planet and to protect it for generations to come. That’s true luxury, isn’t it?
What ethics?
A site erected on top of platforms made out of wood recovered from the track lines to hardly damage the grounds at all, luxury tents that can be completely disassembled, cleverly integrated into the delta landscape but also woven in a fibre canvass that ensures a pleasant temperature all year round... At Luxethica, sustainable development is obviously going to lodge itself into the slightest detail. Reduction of carbon emissions, energy, water and waste management, preservation of ecosystems and above all involvement of the local population in the project development (local handicrafts, professional training, new peripheral jobs and improvement in living conditions, etc), Charter of the responsible traveller or still yet the organic body care kit, we are either all-the-way ethic-oriented or not! And yet, whether we are talking about the ethnic tents pitched on the bank of the Linyanti River, the surprising Vumbura Plains and its design tents inspired by nature or the Pumulani Lodge and its ten totally new villas laid out along the legendary Malawi Lake, need I say any more about the luxury? So what are we waiting for to embark on an ethical trip?
Here are two worlds that a priori are completely opposed: on the one hand, the luxury trip, with excessive consumption of energy (oil tops the list) and its slow and silent destruction course of local ecosystems ; on the other hand, the sustainable development and the search for a protected world, with reasonable consumption and expenses. And yet, luxury and ethics are increasingly walking hand in hand, discovering in the process, that the respect for rare resources and ancestral knowledge, exemplarity and sustainability, are all values that they share. Getting off that ‘disaster roller course’ for the planet, luxury travel can now boast of a responsible citizen dimension. A commitment that will rid us of any of our guilty pangs and in this way give new meaning to a sincere desire to discover the world. Not less than 12 countries are included in the Luxethica catalogue offering the gamut from beaches to safaris. The opportunity to (re) discover South Africa, Botswana, Madagascar or even Malawi and the Maldives islands through almost virgin areas, as well as luxurious and intimate infrastructures, rationally designed with a special mindset that seeks to reduce the impact on the environment to a minimum. There, in harmony with nature, we re-educate ourselves to respect our planet and to protect it for generations to come. That’s true luxury, isn’t it?
What ethics?
A site erected on top of platforms made out of wood recovered from the track lines to hardly damage the grounds at all, luxury tents that can be completely disassembled, cleverly integrated into the delta landscape but also woven in a fibre canvass that ensures a pleasant temperature all year round... At Luxethica, sustainable development is obviously going to lodge itself into the slightest detail. Reduction of carbon emissions, energy, water and waste management, preservation of ecosystems and above all involvement of the local population in the project development (local handicrafts, professional training, new peripheral jobs and improvement in living conditions, etc), Charter of the responsible traveller or still yet the organic body care kit, we are either all-the-way ethic-oriented or not! And yet, whether we are talking about the ethnic tents pitched on the bank of the Linyanti River, the surprising Vumbura Plains and its design tents inspired by nature or the Pumulani Lodge and its ten totally new villas laid out along the legendary Malawi Lake, need I say any more about the luxury? So what are we waiting for to embark on an ethical trip?
Janvier 2009
