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A mineral-beauty cocktail

Bulgari’s great expertise as a jeweller is well-known. Now the beauty of gems is used to come to the aid of our skin, according to a clever and mysterious formula called Gem Essence. A noble concept at our fingertips.


 


Mirror, mirror, my beautiful mirror...

Whoever is talking Bulgari, is talking gems: The jeweller’s fine reputation has been forged throughout the world. The leader of the luxury market, Bulgari has diversified its line of expertise: watch-making, then accessories, followed by an interest in perfumes, then in prestigious hotels,  and last but not least in cosmetics. When a brand uses its expertise in gems for the service of our beauty, this leads to Gem Essence, a range of treatments like no others.

The luminosity of gems



Bulgari Gem Essence is a unique combination of four precious gems: sapphire, malachite, citrine and tourmaline. With packaging as precious as these gems, signed by Dragon Rouge, in an oyster-pink background that evokes the velvetlike texture of the skin, Bulgari isinviting us to discover the benefits of gems for a protected and revitalized skin. Why not, isn’t our face a ‘jewellery case’ for our beauty ?

Mars 2010