Diesel and Ducati: a passion for the extreme
The two iconic Italian brands, Ducati and Diesel, share a common passion for extreme living. Far from the Fellini, Gucci or Armani cliches, they want to promote another 'Made in Italy'. A bold partnership with a very contemporary outcome.
Another Italy
Spearheads of Italian's rebel lifestyle, the clothing brand Diesel and the motorcycle constructor Ducati got together to launch an exclusive project. Ducati's flagship Monster 1100 EVO provided the canvas for a new motorcycle creation by the Diesel Creative Team, the Ducati Monster Diesel. The military inspired theme expresses the core values of the partnership and proposes an avant garde choice for the connoisseur of lifestyle motorcycling. Pushing the idea a little further, the brands decided to launch a clothing collection reflecting the biker's attitude. Functional but stylish, it is dedicated to addicts of life in the fast lane. A warm tribute to another Italy.
Price: 13 490 €
Avril 2012
