"Made in France Festival" in ... Shanghai
The aim is promote French products in China. With more than 50.000 visitors the “Made in France Festival” is an exceptional opportunity to showcase French products and culture. Zoom on this innovative event organised by "World Events Agency”, taking place from the 23rd until the 27th of October 2013, right in the heart of Shanghai’s trendy Cool Docks district.
A booming market
Not necessary to have a master’s degree in international economics to know for sure that China, world’s 2nd international economic power shows a rapid growth due to a strong internal demand. Because of this, over 4000 French companies have already set course on the new world city of the Middle Kingdom: Shanghai. City of contrasts between past, present and future, dynamic, trendy, this city is the obligatory first step for all companies trying to enter the Chinese market. A market with great potential with a 29% boom in 2011 of French import, French products are clearly in demand! Now is the time to capitalise on the quality, the prestige and image of products made in France. But still they have to make themselves known on the Chinese market …
A unique strategy
The aim of the "Made in France Festival" is simple: presenting to the Chinese public the French culture, know-how and way of living. On the spot, French products can be exposed to the over 50.000 visitors expected to attend the event. If you can’t make it to Shanghai in October you can also be present as an advertiser in a special newsletter dedicated to French brands to be sent to a selective VIP database. With a 12 billion Euros cosmetic market to be concurred, French luggage sales in China representing 700 million euros and French wines with a 50% export to China generating 908 millions euros, this is an historic moment you want to be part of. To get a feel for this exciting new world of opportunities visit the “Made in France Festival” from 23rd to 27th October in Shanghai and be amazed of what China has to offer you.
Mai 2013
