News

Google Glass and Luxottica, a promising collaboration



Until today, Google Glasses were only available for a certain number of selected « explorers », ready to invest 1,500€. Aiming to develop the interactive glasses, allying high-technology and design and make them available for a largerpublic, Google signed a collaboration with Luxottica (Ray-Ban, Persol, Ferragamo, Chanel, Versace, Prada, D&G and Vogue). The Italian group will take care of the design and the distribution, transforming the Google Glasses into fashionable daily life accessories. According to Luxottica's CEO, 2015 is announced to be the year of the commercial turning point of this project. We can’t wait!



Tom Ford launches his e-shop



Announced on Twitter earlier this year, the American brand Tom Ford just launched its e-shop. Very much awaited, the new e-shop only sells accessories and cosmetics for the moment. We look forward to the arrival of the ready-to-wear collection even if it is already possible to check the in-store availability of the clothes. Regarding the design of the website, we recognize Tom Ford’s codes and trends: images are put forward, HD and above all, his nickname “Creator of Desires” makes perfect sense. Ford also took the opportunity to present his new perfume, Velvet Orchid… We won’t say more and let you discover …

www.tomford.com



Lamborghini: « Drive My Huracán »



To present its new model « Huracán », Lamborghini launched an online video game called « Drive My Huracán ». Accessible from a micro-website created just for the occasion and after downloading a Unity 3D plugin, you will be immersed into a solo race, very close to reality. If you have ever dreamed to drive a Lamborghini, click here!



Kenzo: « No Fish No Nothing »



The Kenzo store of the Marais (Paris), in partnership with the Blue Marine Foundation (fight against overfishing and development of marine reserves) turned into a digital aquarium. For one week only, the digital and tactile window of the boutique allowed buyers to directly browse and buy the No Fish No Nothing products, without entering into the pop-up store. To support the noble initiative, they could also take a picture of the store and post it on Instagram to make appear a fish with their name on it. Digital serving a good cause, we like it!

Film « No Fish No Nothing ».


Dior’s Gardens



Spring is here and Dior invites you to discover its gardens, all over the world. Thanks to an interactive map available from the Maison’s website, you can explore, one by one, the eleven Dior’s gardens. Revealed as episodes, the first two are presented for now: Madagascar’s and its symbolic Iongoza flower and the one of the Vallée de La Loire and its Rose Granville. Discover the origin of the efficiency of Dior’s cosmetics, available at the end of each page.

Dior’s Gardens.