E-Luxe News December 2014
Christmas is almost here and the Luxury Maisons know it! An E-Luxe News full of holidays’ magic and digital experiences.
Reincarnation: Chanel’s Latest Short Film
We could not not talk about Karl Lagerfeld’s latest short film starring Pharrell, Cara Delevingne and Géraldine Chaplin. In a mythic, enchanting, and dreamlike universe, Karl guides you through «Reincarnation», a film that will make you discover the famous Chanel jacket’s inspiration. The video was released as an introduction to the Paris-Salzburg 2014/15 Métiers d’art collection. Featuring a music written and composed by Pharrel Williams, and Cara Delevingne’s innocent/impressive beauty, let this magical and historical valse surprise you.
Reincarnation, the Film.
The Vanishing Game by William Boyd for Land Rover
To launch its new 4x4 Land Rover released a mini-website on its Tumblr account, at the forefront of digital innovation. It is through an interactive novel written by british writer William Boyd, that the brand tells us a new story and proposes us a mysterious road trip behind the wheel of the last Defender. Readers are invited to interact thanks to the sounds, music, narrator and visuals. A multi-sensory brand experience that pushes back, once again, the interactivity and digital boundaries.
The Vanishing Game.
#TedsElfie: Ted’s Baker Christmas online and multi-platform game
British brand Ted Baker proposes us for Christmas a kind of treasure hunt through its different social networks. #TedsElfie’s rules are simple and efficient: find Santa’s elfies over the 30 pictures posted on the Instagram account created for the occasion (@TedsElfie). Special hints are released on the brand’s Twitter account, and you might have the chance to win one of the 150 gifts available.
A game that uses cleverly the different social platforms, especially Instagram, as over the 30 pictures posted, identifications redirect you towards other IG accounts created for the operation. Brilliant!
« Could I Be Any Clearer? », Harvey Nichols Latest Campaign
No you could not! In order to follow-up its 2013 Holidays campaign « Sorry, I Spent It On Myself,» Harvey Nichols is back this year with a new video « Could I Be Any Clearer?.» Humour, selfishness, and gifts await you! The brand invites you to first think about yourself, and to spare you any possible disappointment this year, to send an e-card to your family and friends with the link of the article you want for Christmas. We like the idea and might be tempted to use it!
We could not not talk about Karl Lagerfeld’s latest short film starring Pharrell, Cara Delevingne and Géraldine Chaplin. In a mythic, enchanting, and dreamlike universe, Karl guides you through «Reincarnation», a film that will make you discover the famous Chanel jacket’s inspiration. The video was released as an introduction to the Paris-Salzburg 2014/15 Métiers d’art collection. Featuring a music written and composed by Pharrel Williams, and Cara Delevingne’s innocent/impressive beauty, let this magical and historical valse surprise you.
Reincarnation, the Film.
The Vanishing Game by William Boyd for Land Rover
To launch its new 4x4 Land Rover released a mini-website on its Tumblr account, at the forefront of digital innovation. It is through an interactive novel written by british writer William Boyd, that the brand tells us a new story and proposes us a mysterious road trip behind the wheel of the last Defender. Readers are invited to interact thanks to the sounds, music, narrator and visuals. A multi-sensory brand experience that pushes back, once again, the interactivity and digital boundaries.
The Vanishing Game.
#TedsElfie: Ted’s Baker Christmas online and multi-platform game
British brand Ted Baker proposes us for Christmas a kind of treasure hunt through its different social networks. #TedsElfie’s rules are simple and efficient: find Santa’s elfies over the 30 pictures posted on the Instagram account created for the occasion (@TedsElfie). Special hints are released on the brand’s Twitter account, and you might have the chance to win one of the 150 gifts available.
A game that uses cleverly the different social platforms, especially Instagram, as over the 30 pictures posted, identifications redirect you towards other IG accounts created for the operation. Brilliant!
« Could I Be Any Clearer? », Harvey Nichols Latest Campaign
No you could not! In order to follow-up its 2013 Holidays campaign « Sorry, I Spent It On Myself,» Harvey Nichols is back this year with a new video « Could I Be Any Clearer?.» Humour, selfishness, and gifts await you! The brand invites you to first think about yourself, and to spare you any possible disappointment this year, to send an e-card to your family and friends with the link of the article you want for Christmas. We like the idea and might be tempted to use it!
Décembre 2014
By La rédaction
