E-Luxe News Spring 2015
Spring is the time for Love and Friendship, ideal to pop THE question or declare your feelings to your loved ones. Luxury maisons appreciate this time of year as much as we do, and prepared several campaigns and operations to celebrate it.
#LoveIn6Words by Tiffany & Co.
Let’s start with a very accurate and topical campaign that we particularly liked. Luxury brand Tiffany & Co, launched an operation on its social networks called « #LoveIn6Words ». The concept was simple ; you had to post on any social media 6 words that would describe your love story and add the #LoveIn6Words -hashtag. The best ones were shared by the brand on their Instagram and Twitter accounts. From « I Love You More Than Cronuts » to « Yes, I Met Him on Tinder », the result is adorable! Cute, funny, interactive, romantic and modern, Luxe-Magazine approves!
« The Proposal » of Cartier
Cartier chose Paris, City of Love, to introduce its three videos that will make your heart melt… Named « The Proposal », the short-film serie realized by Sean Ellis presents not only three ways to pop the question in a memorable way but also the Wedding collection of the maison. Three unexpected places, three wonderful rings … Every code of the brand is recognizable and it reminds us that any occasion is good to surprise your loved-one with one of those famous red boxes, and show her your love.
The Proposal, Le Film.
Will you be a #FerragamoValentine?
To each luxury brand its city, and it is Ferragamo’s turn to make us rediscover its hometown, Firenze. On its e-shop website, a whole page has been created for Valentine's Day to launch two of its new bracelets. In order to present the two creations and Florence, three short and incredibly romantic animated movies tell us the love story of two young person playing hide-and-seek between the different monuments of the italian famous city. A pretty way to introduce a product while telling a nice story.
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Four Seasons Tokyo, New York and Bergdorf Goodman fall in love on Pinterest
Spring is definitely one of the best periods of the year to pop The question. But who says wedding, says organisation! Four Seasons Tokyo perfectly understood that and made it easier for you to prepare your dream-wedding. They released a Pinterest page presenting several ideas and inspirations. From the cake to the flowers passing by the beauty tips, the choice of the dress, the honeymoon destination or some traditional japanese wedding ideas, you will find everything!
Every proposal has to be carefully prepared, such as any date with your loved-one. Bergdorf Goodman and Four Seasons New York cooperated and help you to organize the perfect romantic night in New York City thanks to a Pinterest board. You will find gift ideas, restaurants recommendations, walks maps and even outfits inspirations.
Pinterest Four Seasons Tokyo
Pinterest Four Seasons New York
Pinterest Bergdorf Goodman
Avril 2015
