Luxury requires a perfectly mastered ‘savoir-faire’
I am convinced that, still today luxury’s trump card is its ‘savoir-faire’.
An establishment like ours has always maintained a steadfast commitment to the quality of its products. That is without a doubt the secret of our long existence.
Within its true roots, luxury calls for the perfect mastery of all the ABCs of savoir-faire. Our craftsmen hand down the gestures of yesterday with the same passion for a job well-done. But at the same time, perpetuating a savoir-faire also means daring to be innovative.
An establishment like ours has always maintained a steadfast commitment to the quality of its products. That is without a doubt the secret of our long existence.
Within its true roots, luxury calls for the perfect mastery of all the ABCs of savoir-faire. Our craftsmen hand down the gestures of yesterday with the same passion for a job well-done. But at the same time, perpetuating a savoir-faire also means daring to be innovative.
With the leather worker sector in full evolution, Louis Vuitton has known how to enrich it by using new techniques and modern materials.
The monogram toile embodies in itself the balance that we are seeking between tradition and innovation. A real institution of luxury, it has known how to impose itself in the world of fashion under the dynamic leadership of Marc Jacobs. The latest fashion-show creations, whether in denim or multicoloured, are a living proof of that.
Ready-to-wear clothes, shoes, time-pieces, jewellery and sunglasses can now be found along side purses and luggage. For each new business line, we have taken time to do things well. The brand’s fine reputation is at stake here. Equally important are strict control measures. We apply this golden rule to our workshops and warehouses as well. In this way we completely master all of the steps involved.
No parallel distributors or licensed products; nothing to tarnish the image of our establishment.
With more than 350 exclusive stores, our network is one of the most important ones in the world. We intend to continue to grow in a steady manner as we have always done. China, India, Russia, South Africa or Eastern Europe will be fantastic potential markets for tomorrow.
Likewise, our flagship Champs-Elysées store, with its 1,800 m2 of sales surface, has the most avant-garde architecture. We wanted to design it to be a real journey. I sincerely believe that no one can visit the Champs Elysées without stopping in at our store. A time for our customers to pause and to offer themselves a part of the Louis Vuitton dream.
The monogram toile embodies in itself the balance that we are seeking between tradition and innovation. A real institution of luxury, it has known how to impose itself in the world of fashion under the dynamic leadership of Marc Jacobs. The latest fashion-show creations, whether in denim or multicoloured, are a living proof of that.
Ready-to-wear clothes, shoes, time-pieces, jewellery and sunglasses can now be found along side purses and luggage. For each new business line, we have taken time to do things well. The brand’s fine reputation is at stake here. Equally important are strict control measures. We apply this golden rule to our workshops and warehouses as well. In this way we completely master all of the steps involved.
No parallel distributors or licensed products; nothing to tarnish the image of our establishment.
With more than 350 exclusive stores, our network is one of the most important ones in the world. We intend to continue to grow in a steady manner as we have always done. China, India, Russia, South Africa or Eastern Europe will be fantastic potential markets for tomorrow.
Likewise, our flagship Champs-Elysées store, with its 1,800 m2 of sales surface, has the most avant-garde architecture. We wanted to design it to be a real journey. I sincerely believe that no one can visit the Champs Elysées without stopping in at our store. A time for our customers to pause and to offer themselves a part of the Louis Vuitton dream.
Novembre 2008
